Background
Yardley London, established in 1886, is a leading Personal Care and Beauty brand in South Africa. The international cosmetic house trades in male and female fragrances, skincare and colour cosmetics whilst upholding its strong British heritage.
Challenge
Being restricted with new product launches in the current climate, Yardley was looking for a solution that would focus on seasonal looks by highlighting existing products. As such, Winter and Summer Looks were introduced in 2023.
Solution
A hotspot that holds the products used in the finished look, to create a streamlined and convenient way for consumers to shop the look without losing momentum by having to search the wall bay units for each item. The success of each seasonal campaign has led to the elevation of the POS concept design and an increased distribution to various retailers each year
Additional work includes:
Wall Bay Hotspots
Tentcards
Primary Shelf Product Glorifiers
Shelf Trays/Defenders
Dumpbins
Free Standing Units
Product Tester Parasite Units
Counter Top Displays and Premium
Ambient Gondola End Cladding.
Impact
Increased Seasonal Appeal
The introduction of Winter and Summer Looks in 2023 successfully highlighted Yardley's existing product range, creating a strong seasonal appeal that attracted a wider consumer base.
Streamlined Shopping Experience
The innovative hotspot displays provided a convenient, one-stop solution for consumers to shop the entire look, enhancing the shopping experience and maintaining customer momentum.
Elevated Brand Presence
The success of the seasonal campaigns led to the elevation of the POS concept design, resulting in increased distribution to various retailers and reinforcing Yardley's market presence.
