Background
CROCS launched globally in 2002, introducing the world to one of the most unique footwear brands anyone had ever seen. Initially, this unique style made people a little uncomfortable. Now, hundreds of millions of shoes later, their mission is to continue to grow the most comfortable footwear brand in the world.
Challenge
Manufacture a compact, premium and permanent Free Standing Unit to call out the Crocs Brand within its launch into select Old Khaki Stores throughout South Africa
Solution
Campaign Creative produced a perforated steel display, with steel hooks to hang the Crocs, smaller hooks to hang Jibbitz packs, castors for ease of mobility and the Crocs logo on each side to differentiate themselves within the space
Impact
Enhanced Brand Presence
The introduction of compact, premium Free Standing Units effectively showcased Crocs' distinctive style within select Old Khaki stores, significantly enhancing brand visibility and recognition.
Streamlined Product Display
The custom-designed perforated steel display with steel hooks and castors provided a practical and attractive solution for displaying Crocs and Jibbitz packs, making it easier for customers to explore and purchase products.
Positive Retail Impact
The innovative and mobile display units not only differentiated the Crocs brand within retail spaces but also contributed to a seamless shopping experience, leading to increased customer engagement and sales.
