Background
Parmalat Double Cream offers guilt free indulgence in both fruity and chocolate flavours. They stand out with their new Double Cream Purple tubs and can be found in a range of flavours: Plain, Strawberry & Raspberry, Peach and Mango, Cherry Chocolate, Milk Tart, Double Choc Chip, Choc Mint and Lemon Biscuit
Challenge
Back in 2022, Parmalat decided to rebrand their Double Cream Yoghurt in purple packaging to make their product stand out on shelf amongst a sea of white yoghurt tubs. This assisted with brand awareness and reinforced brand recognition among existing customers.
Solution
Campaign Creative produced and distributed Fridge Gondola End Cladding Kits. By leveraging the high-traffic End of Aisle areas, shopping was made more convenient for the consumer, increasing sales through brand loyalty and impulse purchasing.
Additional work included:
Fridge and Ambient Gondola End Cladding
Campaign Point of Sale Merchandising
A2 & A3 Posters, Bunting, Pallet Wrap, Wobblers, Shelf Strips, Aisle Wings, Category Banners, Shelf Defenders, Window & Fridge Decals
Pallet Displays
Free Standing Units
Theatre Displays
Shelf Trays
Impact
Boosted Brand Visibility
The rebranding initiative, featuring vibrant purple packaging for Parmalat Double Cream Yoghurt, significantly increased brand visibility on shelves, distinguishing it from competitors and attracting more consumer attention.
Enhanced Shopper Convenience
The strategic placement of Fridge Gondola End Cladding and comprehensive Point of Sale merchandising in high-traffic areas improved shopper convenience, leading to increased sales and stronger brand loyalty through impulse purchases.
Positive Market Response
Parmalat received positive feedback from both new and existing customers, who praised the eye-catching design and easy accessibility of the products, reinforcing the brand’s commitment to quality and innovation.
